Key facts:
- properti presented in the Digital Real Estate Platforms & Ecosystems 2024 study by Swisscom and POM for digital innovations in the real estate industry.
- The study analyzes key trends such as sustainability, artificial intelligence (AI) and digital platform ecosystems.
- properti is positioning itself as a pioneer, focusing on technological innovation and promoting the development of the industry.
The real estate industry is in the midst of radical change. Digitalization is no longer a “nice-to-have”, but an indispensable basis for optimizing processes, meeting customer requirements and overcoming the challenges of sustainability and efficiency. properti has positioned itself as a pioneer in this field of tension and shows how innovation and technology can change business.
The “Digital Real Estate Platforms & Ecosystems 2024“ study, published by Swisscom and POM+, highlights the key trends and developments in the real estate industry. With topics such as sustainability, artificial intelligence (AI) and integrated digital solutions, it illustrates how platforms and ecosystems are shaping the future of the industry.
What are the key findings of the study?
The study analyzes how platforms and ecosystems have developed in recent years and what challenges the real estate industry is currently facing:
Fragmentation of digital solutions: Many specialized PropTech applications work in isolation, leading to inefficient processes. Companies struggle to integrate different systems and establish standards. The integration of solutions into platforms offers an approach to holistically optimize processes and improve services.
Challenges due to standardization problems: Platforms struggle with inadequate standards and interfaces as well as conflicts of interest that inhibit their acceptance and efficiency.
Resource pressure and profitability: The development and operation of platform ecosystems is cost-intensive and requires a high level of human and financial resources.
Potential of automation and AI: Artificial intelligence AI and automated processes improve efficiency, transparency and decision-making quality.
Sustainability as a driver: Platforms play a key role in achieving ESG (environment, social, governance) goals and promoting sustainable real estate strategies through data-based approaches.
Long-term potential of integrated platforms: Platform ecosystems that bundle various PropTech solutions could revolutionize the industry, but require time, innovation and cooperation.
properti as a pioneer
The real estate industry is traditionally characterized by a large number of isolated systems. PropTech companies provide specialized solutions for individual challenges. However, these applications are often not connected, which leads to inefficient processes. properti has developed an approach that overcomes this fragmentation with its Propchain® platform. By integrating a wide variety of functions, Propchain® creates a central interface that offers clear added value to both owners and users. The result: efficiency, transparency and a significantly improved user experience.
The study underlines that integrated platforms and digital ecosystems are crucial to reducing the complexity of the real estate industry. properti is positioning itself as a pioneer in this area, focusing both on technological innovation and driving the development of the industry.
Conclusion: A look into the future
The real estate industry is undergoing radical change, driven by digitalization. The study “Digital Real Estate Platforms & Ecosystems 2024” shows that platform ecosystems are crucial for a sustainable industry.
properti plays a pioneering role by integrating fragmented systems and increasing efficiency and user-friendliness. By bundling technologies and services, properti makes it possible to achieve performance beyond what was previously possible.
Read the complete study (pdf)
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