The successful growth story of properti continues. The proptech start-up has appointed Nicole Kälin von Euw to the position of Chief Marketing Officer. By expanding its management team, properti is responding to the strong growth momentum of recent months and the increasingly demanding market for the residential ecosystem.
properti is driving the real estate transaction ecosystem forward in innovative ways. The two-and-a-half-year-old start-up was founded with the aim of transforming the real estate industry for customers, brokers and service providers by combining the expertise of real estate experts with artificial intelligence and software technology – creating added value for everyone involved.
After two seed financing rounds and raising around CHF 7.5 million in the past eight months, properti is entering the next phase of its ongoing growth by expanding its team and management. With Nicole Kälin von Euw (Chief Marketing Officer), founders Levent and Adrian Künzi have gained a qualified leader with a wealth of experience in marketing, communication and digitalization at a global level.
In her role as CMO, Nicole Kälin von Euw will now be responsible for the development of the brand as a member of the properti management team. Most recently, Nicole Kälin von Euw was Director of Marketing at Wüest Partner, where her responsibilities included building up the marketing department and the MarTech stack. She previously worked for Cognizant Netcentric and ran her own companies. As a marketing expert and qualified real estate economist, Nicole Kälin von Euw has various executive education qualifications, is also a certified blockchain metaverse expert and acts as a mentor for various associations.
“Ein spannendes neues Kapital mit properti beginnt. Ich freue mich sehr, bei einem innovativen Prop-Tech-Unternehmen einzusteigen, das sich in seiner Wachstumsphase von einem Start-up zu einem Scale-up-Unternehmen entwickelt. Als dynamische Führungskraft und Tech-Enthusiast freue ich mich auf die Zusammenarbeit mit dem Team, um die erfolgreiche Zukunft von properti mitzugestalten.”
Nicole Kälin von Euw CMO, properti
“Wir freuen uns sehr, mit Nicole unsere neue CMO willkommen zu heissen. Ihre profunden Kenntnisse in den Bereichen Marketing, Kommunikation und Digitalisierung sowie ihre umfassende Führungserfahrung werden uns dabei unterstützen, unseren Innovationskurs weiter voranzutreiben. Ich freue mich, das Wachstum unseres Unternehmens mit einem grossartigen Team weiter fortzusetzen und die Vision von properti gemeinsam zu verwirklichen.”
Levent Künzi Co-Founder und CEO, properti
About properti
properti aims to simplify the processing of real estate transactions and all related transactions. The proptech company places the transparent relationship between customers, brokers and service partners at the center of its activities. Sustainable, flexible and personalized services relating to the residential ecosystem are coordinated with specialist knowledge, marketing and the latest technology on a specially developed platform. The start-up was founded in November 2019 by brothers Levent and Adrian Künzi and employs 116 people at 12 locations in Switzerland.