The profession of real estate agent is undoubtedly demanding and varied, requiring not only specialist knowledge but also a range of personal qualities. Tasks are changing with digitalization. What sets brokers with the latest technology apart from others?
The role of real estate agents of the future
While the basic principles of the real estate market (supply/demand, location, cyclicality, etc.) modern brokers are faced with the challenge of adapting to the new circumstances and finding innovative solutions. They are not only facilitators, but also innovators who use the latest technologies to revolutionize the market. From using artificial intelligence to analyze real estate trends to implementing virtual reality technology for immersive viewing experiences, agents are pioneering the use of cutting-edge tools and methods to add value for their clients.
Digital innovations for brokers
- Market intelligence through big data: The use of big data analyses enables brokers to see the market in real time and make informed decisions. From the valuation of real estate to the development of marketing strategies, modern approaches are based on precise data and analysis.
- Virtual reality (VR) and 3D tours: By integrating VR technology and 3D tours, customers can explore properties from a distance as if they were there in person. This saves time and offers an immersive experience that speeds up the purchase or rental decision process.
- Automation of processes: Modern platforms automate many time-consuming tasks, from document management to scheduling. This allows brokers to concentrate fully on the needs of their clients instead of burdening themselves with administrative tasks.
- Customer relationship management: Tailor-made CRM platforms enable brokers to manage customer contacts efficiently and offer personalized services. This enables them to respond better to the individual needs of their customers and build long-term relationships.
In Switzerland, anyone can theoretically work as a real estate agent. But due to the ever-increasing complexity and the associated pitfalls, sound specialist knowledge is a must. The properti Academy teaches this in order to act professionally on the market as a real estate agent.
A look into the future
The real estate agent profession has changed significantly over the years and digitalization plays a key role in this. Modern estate agents are not only trained in real estate knowledge, but also in the latest technologies and digital innovations. This enables them to hold their own in a rapidly changing industry and offer their customers added value.
Tip: The properti Academy offers solid basic training and practical further training, accompanied by personal support from experts. Our training is open to the best, both industry newcomers and experienced professionals.
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