Sell your property at the best price

Hero of the blog on selling property at the best price
* This is a digital voice. Some texts may not be pronounced perfectly.

In the digital age, the way in which real estate is sold in Switzerland has changed significantly. The combination of technology and people offers new opportunities to market your property optimally and sell it at the best time for the highest profit. Find out how you can sell your property in Switzerland at the best possible price.

Market understanding and timing

One of the most critical factors in selling your property at the best price is timing. Real estate prices in Switzerland can vary depending on the market and economic situation. An analysis of the circumstances and a strategy geared to them can make all the difference. Sell when demand in your region is high and supply is limited. For a better understanding, start with an initial property valuation to get a realistic selling price. Tools such as the real estate value calculator give you an initial estimate. A professional valuation and assessment should be carried out in a second step by a real estate expert.

Kennen Sie den Marktwert Ihrer Immobilie? Unsere kostenlosen Online-Rechner helfen Ihnen bei der Ermittlung.

Jetzt berechnen

Professional real estate marketing

Creating appealing online listings is crucial to attract buyers’ attention and make a good first impression. Photos and virtual tours present your property in the best light. A detailed description highlighting the unique features and benefits of your property can also increase its appeal.

Digital home staging, also known as virtual staging, transforms empty or occupied rooms into attractively furnished apartments or houses without the need for physical furniture. This process helps potential buyers envision living in the property and can significantly improve your property’s online presence. The sales price can be up to 15 percent higher for professionally staged properties.

Empty room, before virtual staging

Offer potential buyers the opportunity to explore your property through virtual tours. This technology enables prospective buyers to get a comprehensive impression of the property from anywhere in the world. Virtual tours increase the engagement rate of the advertisements and help to make the property accessible to a wider audience and thus find the right buyer.

Upgrading the property

Investing in targeted upgrades can significantly increase the value of your property. Focus on renovations that offer the greatest return, such as kitchen and bathroom modernizations or energy efficiency improvements. Even minor improvements, such as fresh coats of paint or landscaping, can improve the overall impression and therefore the selling price. Refurbishment is very time-consuming and cost-intensive and not very effective before a sale.

Graphic: Value-enhancing measures for owners

Negotiating skills

Successful negotiations are still the key to achieving the best price in Switzerland. Prepare for this by knowing your lower limit and remaining flexible at the same time. Understand the buyer’s needs and use them to your advantage without losing sight of your sales targets.

Cooperation with real estate agent

Working with an experienced real estate agent who knows the Swiss market can be crucial to achieving the desired price. A good estate agent can not only help with pricing, marketing and negotiating, but can also simplify and speed up the sales process for you.

A real estate agent who has experience with digital marketing strategies can be an invaluable resource. Not only can they help you create appealing listings and use digital property valuation tools, but they can also maximize the visibility of your property on the market.

Lassen Sie sich von Experten begleiten. Für Fragen und eine unverbindliche Beratung stehen wir Ihnen zur Seite. Vereinbaren Sie direkt einen Beratungstermin oder rufen Sie uns an: +41 44 244 32 00.

Termin vereinbaren


Incorporating digital strategies into the sales process of your property can make all the difference in achieving the desired price. From the use of digital tools, digital home staging and virtual tours to effective online marketing. The involvement of experts is still recommended on the Swiss market. This is where real estate agents come into play, accompanying the entire process and negotiating effectively with potential buyers to ultimately achieve your desired sales price.

All data are without guarantee. The information on these Internet pages has been carefully researched. Nevertheless, no liability can be assumed for the accuracy of the information provided.

More about the author


Properti – we offer simple and understandable real estate expertise. Thanks to our many years of experience and focus on industry trends, we always have our finger on the pulse and can provide our clients with the most important information on real estate.

More articles

Questions? Arrange a free consultation now or give us a call:

Calculate real estate value

Find out the market value of your property free of charge using our online tool. You will receive an initial comprehensive analysis in just a few minutes.

The search for a new home begins now

Looking for a new property? We will be happy to do the search for you completely free of charge. Sit back and leave the work to us. It’s time-consuming and frustrating to search for the perfect home, so we make this process as stress-free as possible.

Current real estate knowledge

Our publications “Insights by Properti” provide players in the real estate industry with up-to-date and useful information. True to our approach – the real estate market is complex, we make it easier to understand.

You can download our articles directly and free of charge.

Ihr Download:
Checkliste für den Umzug steht fast bereit!

Dank unserer hilfreichen Checkliste geht bei Ihrem Umzug nichts verloren.

DATA PROTECTION: We process your personal data in accordance with the Federal Act on Data Protection in order to process your enquiry. Further information on our handling of personal data, in particular on your rights as a data subject, can be found in our Privacy policy.

Theme Version: 1.1.4