IMMO23: The annual “Swiss Real Estate Fair” held in Zurich Oerlikon is a successful B2B event that has established itself as a meeting place for professional players in the field of direct and indirect real estate investments. With the conceptual sub-areas of trade fair, forum and magazine, it serves as an ecosystem for professional exchange, further training and networking.
The days of one-sided relationships and silo solutions are over. With technological change and the associated new customer needs, ecosystems are required that seamlessly connect parties beyond existing relationships. properti is creating a comprehensive residential ecosystem with its proprietary end-to-end platform PROPCHAIN®. As an “orchestrator”, the technology-oriented company has direct contact with end customers, establishes the connection to service providers and manages the customer interface of the digital platform.
Network effect and mutual benefit in the digital ecosystem
The increasing complexity and administrative work in all areas ties up valuable time and causes high costs for both private individuals and companies. It is well known that digitalization brings many advantages and minimizes the effort involved by means of intelligent systems. However, instead of a holistic solution, individual solutions are often used today that have no interfaces and therefore lead to a silo solution. The ecosystem goes beyond the individual solution. The overall benefit of a digital ecosystem results from the combination of platform, experts, partners and consumers who come together for mutual benefit and generate network effects through their interactions via the platform.
Platform in the residential ecosystem
The PROPCHAIN® platform forms the core of properti’s home ecosystem. The four portals based on this are the interface. The intelligent platform combines market data, real estate data and customer data. Integrated business and market knowledge, governance, APIs, process automation and artificial intelligence make it possible to provide comprehensive and efficient services in line with the latest standards. properti is developing four portals based on the “PROPCHAIN® Core”:
– Client Portal
– Agent Portal
– Service Portal
– Partner Portal
Added value and concrete benefits
By accessing the portals, customers benefit from lower costs, significant time savings, efficient transactions, optimized communication and better personalized services. The ever-increasing complexity of the industry is made easier for customers by the intelligent platform and enables forward-looking, informed and secure processing of all activities.
Which processes are now digital
The digital system enables real estate transactions, management,
management, market activities and housing-related transactions efficiently, simply and digitally in accordance with the latest standards. For example: communication in the residential ecosystem between customers, estate agents and service providers is digitalized. The real estate transaction processes, from marketing to settlement, are managed digitally.
