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7 tips: Advertise your property successfully

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A checklist can help you to successfully advertise your apartment or house in Switzerland. Because if you want to sell or rent out your apartment or detached house, an attractive real estate advertisement is essential. This should be convincing both online and in printed form. A good advertisement presents the advantages of the property in the right light, includes high-quality pictures, a short and snappy text and information about the surrounding area. In this article you will learn how to create the best advertisement.


Tip 1: List the advantages and disadvantages of the property

Before you start writing the advertisement for your house or property, you should take a detailed look at the advantages and disadvantages of the property. Create a list of pros and cons for your own purposes. Based on this list, it quickly becomes clear for which target group the house is best suited. For example, while a garden is often an advantage for families and pensioners, working people tend to feel overwhelmed by it. Based on the identified target group, you can then formulate the real estate ad in an appealing way.

These target groups may be suitable for your property:

  • Retirees or singles
  • Commuter
  • Young families expecting children
  • Families with older children
  • “Double Income no Kids” (high earners without children)
  • Students looking for a shared flat
  • Several generations who want to live together in an apartment building

Depending on the target group and your list of pros and cons, you should also make sure to explain the advantages of the property in the advertisement depending on the target group.


Tip 2: Choose a title that triggers emotions

The title is one of the most important elements of house or apartment advertisements. By arousing emotions at this stage, you can find more potential buyers for your property. The chosen cover image should fit well with the emotion mentioned. Examples include “Cozy and central in the countryside” or “Elegant and quiet in the center”. Use positive adjectives that emphasize the special features of your property.

Example: Instead of “2-room apartment for rent in Zurich” you should write “Light-flooded and modern in the middle of the fascinating city”. In this way, you also appeal to potential interested parties on an emotional level.

These adjectives are also popular for appealing real estate ad titles:

  • Exceptional
  • Charming
  • Inviting
  • Exclusive
  • Friendly
  • Cozy
  • Great
  • Generous
  • Cordially
  • Interesting
  • Creative
  • Alive
  • Lovingly
  • Modern
  • Open
  • Renovated
  • Quiet
  • Beautiful
  • Sunny
  • Top
  • Astounding
  • Playful
  • Enchanting
  • Warm
  • Beautiful
  • Central


Tip 3: Take attractive pictures

The pictures of your property should match the title and description. They are particularly important for prospective buyers, as many only read the description text in the advertisement after they have looked at the photos. You should therefore pay particular attention to attractive and high-quality images.

According to surveys, photos of the kitchen, bathroom and living room are particularly important to apartment seekers. Pictures of the exterior of the building and the view are less important, but also relevant for the choice.

Also make sure you give each picture a meaningful caption. It should fit in well with the floor plan and show the room at its best.

Follow these instructions for professional images:

  • Warm lighting or daylight are ideal
  • Tidy up the rooms before you take pictures
  • Blurred images do not belong in the advertisement
  • You can optimize and edit images with an image editing program
  • The outside view looks particularly cozy in the evening light
  • You should choose nice weather for the outdoor shots
  • If possible, also upload a short movie of the property
Picture of a country-style living room

Tip 4: Write a short, crisp text

After the headline and the pictures, it’s time for the property description. In it, you should emphasize the advantages of the property and present it as attractively as possible. Interested parties should be given realistic expectations from the advertisement for their first viewing.

A short and snappy text is the best choice so that you can publish the real estate advertisement on as many portals as possible. This should contain information such as the number of rooms, but the price and address should be listed as key points. Apart from this central information, most interested parties do not need much more information. However, you should not forget the so-called call to action at the end: Make a friendly request to contact you and state how you can best be reached.

Example: “Make this quietly located and lovingly renovated apartment building with a large garden your new home – arrange your viewing appointment with us now!”

Tip 5: Provide information about the surroundings

As part of the property description or as additional key points, you should also briefly describe the location of your property. Here you can also use your list of advantages and disadvantages as a guide and adapt the description to the target group. Information about the neighborhood, public transport connections, grocery stores and other stores, proximity to schools or kindergartens and the nearest highway access are relevant here.

Tip 6: Provide additional documents

For a successful real estate advertisement, you need an easy-to-read, up-to-date floor plan of the apartment or house. This should correspond to the photos and the number of m2 per room should be indicated. If you don’t have a floor plan yet, we can help you create one free of charge!

In addition, you need attractive documentation for the sale or rental of the property, in which you explain the property in detail. By compiling these in good time, you can provide interested parties with all the relevant information at an early stage. You also save time when it comes to concluding a contract.

Tip 7: Convince with a 360° VR tour

Last but not least, you should consider how you can best set yourself apart from the competition with your real estate advertisement. We recommend a 360° tour with virtual reality. This gives prospective buyers a very good impression of the property before the viewing and allows them to determine whether the property suits them. Especially in times of the coronavirus pandemic, the digitalization of property listings is an important topic. Contact us to create a VR tour of your property together and make an excellent first impression! Here is an example!

All data are without guarantee. The information on these Internet pages has been carefully researched. Nevertheless, no liability can be accepted for the accuracy of the information provided.

More about the author


Properti – we offer simple and understandable real estate expertise. Thanks to our many years of experience and focus on industry trends, we always have our finger on the pulse and can provide our clients with the most important information on real estate.

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