Selling real estate: Advertise through an estate agent or privately – What are the costs?

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If you want to sell or rent out a property yourself, there are a few things you should bear in mind when advertising and marketing it in order to avoid legal problems and keep costs under control.

Legal requirements: Check carefully whether you have all the required documents and papers in full. It is important that you can provide information on all details that are relevant to the buyers or tenants.

Advertising costs: Advertising costs for real estate listings on the best-known portals have risen sharply since the beginning of the year. Prices now average CHF 12/day for the basic function and over CHF 25/day for premium offers. Premium listings are reported to have a 130% higher probability of successfully attracting buyers or tenants.

Cost of advertising on known property markets

CHF 12 to 25 per day

Insertion times: The average insertion days for real estate ads vary greatly by canton and region, from 4 to 60 days.

Free portals: There are several free online portals where you can advertise your property. Although this can be a good way to save costs, these portals usually do not offer the same range of functions and access to potential buyers or tenants as the well-known real estate portals. The free offers often lack the necessary reach and appropriate tools, such as an exposé, for successful marketing.

Professional listing content: Make sure that the description of the property is precise, detailed and attractive. Use professional photos and add the floor plans. Nowadays, 360° recordings or VR tours are in demand, giving prospective customers a good first insight.

Data protection: Please observe the data protection laws when advertising your property. Avoid publishing personal information such as your address or telephone number.

Price: Do you know the value of your property or the rental price to be realized? Set a realistic price that corresponds to the market conditions and the characteristics of your property. Check similar properties in the area to get a better idea of what is reasonable.

Viewing and advice: Allow sufficient time for the organization, preparation and execution of viewings. Vacant properties may also need staging to increase their attractiveness. Tenants and buyers also expect professional advice. Therefore, make sure that you prepare all answers carefully and do not omit any legal aspects.

Whether it is more expensive to advertise and market a residential property privately or through an estate agent depends on many factors. It’s important to think carefully about and compare listing costs and effort to ensure you find the best value for money for your needs.

An example

Why can Properti offer such good conditions? Properti has automated and digitized the basic processes. This not only increases quality and efficiency, but also enables transactions to be processed at better conditions.

Do you have any questions and would like a free, no-obligation consultation? Arrange a consultation directly or give us a call: +41 44 244 32 00

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Properti – we offer simple and understandable real estate expertise. Thanks to our many years of experience and focus on industry trends, we always have our finger on the pulse and can provide our clients with the most important information on real estate.

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